MAVIVE

The Merchant of Venice, an exclusive artistic perfumery brand marketed by
Mavive, has opened its fifth mono-brand shop in Milan, in the Brera district,
widely known as the “quadrilateral of niche perfumery.” It joins the Flagship
Store in Campo San Fantin in Venice, the Spezieria all’Ercole d’ Oro in Venice,
the Concept Store in Murano and the boutique in Verona. The new location has
been created by maestro Pier Luigi Pizzi, one of the most important theatre set
designers in the world, who was already the author of the restyling and design
of the Museum of Palazzo Mocenigo in Venice, with the new and unique itinerary
dedicated to perfumes, which inspired the The Merchant of Venice project.
The store features an innovative and impressive retail concept, as well as a
Venetian red décor.