Gerard Loft

Inaugurated in Florence in 1997, Gerard Loft is one of the best shops for demanding men, women, and children. With names from the international vanguard, collections and limited editions made exclusively for the shop are sold by Gerard Loft. In addition to its own line of unisex basics, it offers a selection of accessories and silver jewellery, made exclusively for the shop by young artisans and street-art artists. Adorned with giant photos of 1980’s celebrities by the famous fashion photographer Toni Thorimbert, the building was left in its rough form, using only the ceilings and the pre-existing floor.