Biauto Group

The Turin Group widens its boundaries and its entrepreneurial visions, joins the Biasotti Group along a common path, widens its range of premium brands and, between services,
digital and people, arrives in Liguria. Anticipating the change in the profession of the Auto Dealer, with that attention to detail, typically Savoy, for work done well and with passion,
because the future of a company is already here today. Continuously investing in processes,structures, digitization and human resources, redesigning the face of tomorrow’s car
dealership. 2018 promises to be a turning point year for the biAuto Group, an established group of official BMW, MINI, Jaguar and Land Rover Dealers, with over 30 years’ experience
in the sector and a Management which has been operating in the automotive sector for 100 years. Two different entrepreneurial experiences, with different histories and geographies, but which
meet in a common project: to continue to ensure new biAuto Group customers enjoy a positive experience – a true Customer Experience based on involvement, sharing and identification
with the Customer. First of all, a range of premium services and products, now extended to a wider range of brands and therefore choice, and a rich and updated guaranteed Second-
Hand multi-brand proposal at the dedicated biAutlet premises in Settimo Torinese. Secondly, personalized consultancy, during the Customer’s dealer-visiting experience,
which satisfies and, in many cases, anticipates the needs of the Customer and, thirdly, a concrete economic advantage in terms of quality/service and price, supported by the
presence in the showroom of experts in tax and insurance services. And of course there is also a strong area presence thanks to the Official Brand Assistance Service Centres.
In order to be a car dealership of the future, including thanks to increasingly more oriented marketing, with a constant presence in the territory in prestigious events and sponsorships,
an adequate Web Presence is absolutely essential. In this respect, the Group has made considerable economic, structural and personnel investments: the official website www.
biautogroup.com which, with its 40 thousand monthly visitors, offers, among other opportunities, a Virtual Tour, with the pride of being pioneers in introducing it as a web
service, with the possibility of online and 360° display of the car park interior and exterior; an ad hoc editorial plan on the main social platforms (LinkedIn, Instagram and Facebook) as
a tool for information, dialogue and constant comparison; a BDC – Business Development Centre – made up of 10 CRM professionals – who provide advice, in real time, to requests
coming from the web and identifying for these the most suitable interlocutor. At the end of the Customer Experience process, BDC also carries out a careful customer satisfaction
analysis following the biAuto Group product or service purchasing experience. In fact, thanks to an App which all colleagues have downloaded on their smartphones and which every day
asks a number of questions to test the level of satisfaction of each colleague, the company management is able to obtain a precise picture of the motivation of the individual, amid
challenges balanced according to the means made available, to make the work environments stimulating and engaging, able to express the potential of each staff member.