ALCANTARA CONCEPT STORE

From fashion to design and from the most spectacular car interior styling to
cutting-edge decorative objects. A tirelessly inventive world in 300 square metres
on Via San Pietro all’Orto/Via Verri in the dynamic heart of Milan. Once again,
Alcantara shows its versatility by inventing a new concept of the “museum in
progress.” A space designed to host creativity, a preferential showcase for an
advanced view of trends, innovations, ideas, projects. Dressed in its unique soft
touch in a palette ranging from the clearness of the glass to optical white and
metal grey, the concept store was designed by architect Massimo Locatelli with
CLS and was officially opened on 25 October in association with Vogue.