FLAGSHIP STORE LAVAZZA

Lavazza, a leader in the Italian coffee market and one of the world’s most recognised
players, is opening its first flagship store in the heart of Milan, with
a uniquely designed space that aims to offer an immersive and unprecedented
experience of the authentic coffee world of Lavazza. An indispensable part of
everyday life will be imaginatively presented here, to be discovered in its original
format on a multi-sensory journey that embraces both tradition and innovation,
from the classic Italian espresso to exclusive Coffee Design creations, as
well as extraction systems and a celebration of the art of roasting. All of these
different expressions have one common purpose: to enhance the quality and
individuality of Lavazza coffee in all its forms. The inclusive and contemporary
space of Lavazza’s Flagship Store will beckon in the customer to discover
both traditional and new ways of consuming coffee in four different spaces,
encircling an impressive elliptical central island with a style and colour theme
reminiscent of the raw product itself, setting the stage for coffee experiences
and giving the store a unique atmosphere. The chandelier hanging above the
counter is particularly spectacular, designed as an atmospheric element to emphasise
the magic of coffee. It takes the form of a large coffee bean made up of
640 individual beans displayed in two different sizes.